About LifeSimple
LifeSimple is owned and operated by Lions Peak Financial Group Inc. (LPFG). Founded in 2016, our mission has always been to help Canadians access simple, affordable life insurance and make confident financial decisions. We created LifeSimple to offer an easy, transparent, fully online way to compare real quotes and apply for coverage with leading Canadian insurers, when ready. Our platform removes the pressure, confusion, and paperwork that often make buying life insurance overwhelming. Today, any adult in Canada can compare plans, explore their options, and decide next steps at their own pace — with licensed advisors available only if you want support. LifeSimple is designed to be straightforward, pressure-free, and truly centered around your needs. For those who want deeper, personalized planning, LifeSimple is supported by our advisory team at LPFG.
Protection for Real Life
A complete range of insurance options for Canadians -- tailored to your life and goals.
Learn Before You Decide
Understand your options. See real pricing & explore clear, unbiased guides in our Knowledge Hub -- at your own speed.
Human Guidance when you want it
Licensed Advisors are here if you need support -- calmly, clearly & on your terms. No pressure.