The Financial Security You Need for Life
Whole Life Insurance Made Simple
Discover how participating whole life policies grow guaranteed cash value, pay dividends and create long-term financial security for Canadians.
What is Whole Life Insurance?
Whole life insurance provides lifelong protection with guaranteed premiums, guaranteed death benefits, and cash value that grows over time.
Fixed premiums and guaranteed death benefits for life.
Tax-deferred cash value that grows at a predictable rate.
Benefits of Whole Life Insurance For Canadians
Lifelong coverage with guaranteed death benefits.
Fixed premiums that never increase over time.
Builds tax-deferred cash value you can borrow against.
Provides long-term financial stability and peace of mind.
Different Types of Whole Life Insurance in Canada
Choose the whole life insurance style that fits your long-term goals and budget.
Traditional Whole Life Insurance
Guaranteed death benefits and cash value growth with fixed, predictable premiums.
Participating Whole Life Insurance
Allows you to earn dividends based on the insurer’s performance, potentially enhancing cash value and long-term returns.
Non-Participating Life Insurance
Provides guaranteed coverage and cash value without dividend payouts — simple, stable, and predictable.
How Whole Life Insurance Works in Canada
Whole life insurance provides permanent, guaranteed coverage with level premiums and cash value that grows over time.
Pay consistent premiums to maintain lifelong protection.
Build tax-deferred cash value you can access or borrow against as needed.
Who Should Consider Whole Life Insurance in Canada?
Whole life insurance is best for Canadians who want guaranteed lifelong protection, predictable premiums, and the ability to build tax-advantaged cash value for future goals or estate planning.
Individuals who want guaranteed lifelong coverage and a fixed death benefit.
Canadians looking to build wealth through a tax-deferred cash value component.
Anyone who prefers stable premiums that never increase.
People focused on long-term planning, legacy creation, or tax-efficient wealth transfer.
FAQs About Whole Life Insurance
Enjoy life’s milestones and adventures with affordable life insurance in your back pocket.
What is whole life insurance?
Whole life insurance is a permanent policy that provides guaranteed lifelong coverage, fixed premiums, and tax-deferred cash value growth.
How does cash value work in a whole life policy?
A portion of your premium goes into a cash value account that grows tax-deferred over time. You can access it through withdrawals or policy loans.
Are whole life premiums guaranteed to stay the same?
Yes. Whole life premiums are fixed for life and will never increase, even as you age or if your health changes.
Can I borrow against my whole life insurance policy?
Yes. You can borrow from the cash value at any time. Loans reduce the cash value and death benefit until repaid.
What is the difference between participating and non-participating whole life?
Participating policies may pay dividends based on the insurer’s financial performance.
Non-participating policies do not pay dividends but typically cost less.
Protect Your Future With the Best Whole Life Insurance in Canada
