Meet LifeSimple
LifeSimple is owned and operated by Lions Peak Financial Group Inc. (LPFG). Founded in 2016, our mission is to help Canadians access simple, affordable life insurance and make confident financial decisions -- at their own pace.
We created LifeSimple to offer an easy, transparent way to compare real quotes and learn about coverage options with leading Canadian insurers, with licensed guidance available only when it's wanted.
We believe life insurance decisions deserve better conversations — not pressure-driven conversions.
That’s why LifeSimple is built to support informed decisions at your speed -- with clarity and transparency throughout the process.
For those who want deeper personalized planning, LifeSimple is supported by our advisory team at LPFG -- when it makes sense.
Protection for Real Life
A complete range of insurance options for Canadians -- tailored to your life and goals.
Learn Before You Decide
Understand your options. See real pricing & explore clear, unbiased guides in our Knowledge Hub -- at your own speed.
Human Guidance when you want it
Licensed Advisors are here if you need support -- calmly, clearly & on your terms. No pressure.